Nike is a global athletic footwear and apparel brand that was founded in 1964 by Bill Bowerman and Phil Knight. Originally called Blue Ribbon Sports the company started as a distributor for the Japanese shoe company Onitsuka Tiger (now known as ASICS). In 1971, the company changed its name to Nike and launched its iconic Swoosh logo. Nike is known for its innovative designs and technology, as well as its marketing campaigns featuring high-profile athletes such as Michael Jordan, LeBron James, and Serena Williams. The company produces a wide range of sports and lifestyle products, including running shoes, basketball shoes, soccer cleats, workout apparel, and accessories. One of Nike’s most popular and iconic products is the Air Jordan line of basketball shoes, which was first launched in 1985 in collaboration with Michael Jordan. The shoes have since become a cultural phenomenon, with new releases selling out within minutes and becoming highly sought after by sneaker enthusiasts and collectors.